From an early age, Ash was driven by competition and discipline. As a swimmer, he competed at multiple national championships and a Commonwealth trials, earning a scholarship to the University of New Orleans before transferring to Nova Southeastern University. Training over 20 hours a week in the pool instilled a relentless work ethic that continues to shape his approach today.

After university, life lacked structure. Late nights working in bars and racecourses led Ash to seek a challenge that demanded discipline - the Royal Marines. The Corps’ values, particularly integrity, became ingrained in his character. Operating at a high level of skill and professionalism in the Marines set the foundation for the standards he upholds at COA Performance.

COA Performance began organically. Initially, Ash helped fellow Marines with mobility and soft tissue issues while designing training programs. As his interest deepened, it evolved into a business, and in 2021, he left the Marines to run it full-time.

Outside of work, Ash spends time with his girlfriend, Jenn and dog, Goose. A Level 2 CrossFit Instructor himself, he enjoys pushing his limits through CrossFit training and competitions, Spartan Races, half marathons and exciting adventure races. His dedication to learning never stops - he’s currently studying a Movement Therapy Diploma, Advanced Anatomy and Biomechanics of Training, and working towards UK Strength and Conditioning Association (UKSCA) accreditation.

Ash is passionate about helping athletes achieve their goals, whether by managing injuries, discussing mindset, or optimizing training. His journey - from elite swimmer to Royal Marine to performance specialist - has shaped his philosophy: success comes from discipline, integrity, and a relentless pursuit of improvement.

From an early age, Ash was driven by competition and discipline. As a swimmer, he competed at mul... Read More

Esther has been a Sports Massage Therapist for 2 years after completing her ITEC Level 3 Sports Massage course at the Cotswold Academy in 2021. Previously, Esther has a background in the performing arts and graduate with a upper second class honors degree in Choreography and Dance from the University of Winchester in 2019.

Currently Esther is studying a MSc in Sports Therapy, which she is hoping to complete in January 2024. During this course Esther has learned many new skills and has enhanced her knowledge of the body, injuries and massage techniques. Esther is gaining plenty of experience through university placements and is really enjoying her current placement with a local rugby team!

Esther enjoys running as a way to keep fit and to challenge herself! She has recently just partaken in her first half marathon in Cheltenham and hopes to do more in the future!

Esther has been a Sports Massage Therapist for 2 years after completing her ITEC Level 3 Sports M... Read More

Ella is a Graduate Sports Therapist, graduating from the University of Gloucestershire with a First-Class Honours Sports Therapy BSc.

Ella is originally from Surrey but moved to the Cheltenham area after falling in love with area while at university.

Ella has a keen interest in rugby and has been working closely with Hereford RFC this past season. She has also worked with players from Cheltenham Town FC. Ella’s own sporting background includes rowing/sculling, netball, rugby and the performing arts.

Ella is qualified in sports massage, injury assessment, manual therapy and exercise rehabilitation. A lot of her work has been with athletes from team backgrounds and spent her university placement working with youth athletes. Ella is also experienced in working with the elderly and those from non-sporting backgrounds after working for several months in the NHS as an Occupational Therapy Assistant.

Ella is a Graduate Sports Therapist, graduating from the University of Gloucestershire with a Fir... Read More

Graduating with a First Class Honours in Human Biology from Cardiff University, Ruby learned the fine details of the body’s physiology, developing a passion for optimising her own health and preventing injuries, promoting a long and healthy life!

Ruby loves to help others do the same by sharing her knowledge. With this in mind, she recently completed her ITEC L3 Sports Massage, at the Cotswold Academy, so she can aid people in improving their health and performance through receiving Sports Massage!

In her spare time, Ruby is often at the gym, practising yoga or listening to podcasts to deepen her understanding on the workings of the human body and is keen to attend more courses to further her learning and enhance her skills for the future!

Graduating with a First Class Honours in Human Biology from Cardiff University, Ruby learned the ... Read More